BRT Dayco Reflective wrap

Project description

The Challenge set forth by the team was to create the most “out there” wrap possible, to assist them promote a new major sponsor to their race team. for a night race event for the Supercars series. Originally slated to be done for a day race meeting & printing the wrap on Avery Dennison Diamond White SWF, the event changed to a night race, so the reflective wrap was born. The decision to go with a printed full reflective wrap, was bold, but it would certainly stand out at the event Although the design was similar to their current scheme (as it’s the teams corporate look), it had never before been a full wrap, so the amount of templating required was worth the effort, to get sponsors located in their correct positions & still have the benefit of a full wrap The combination of colours between the the blue & the purple, really made the design pop off the car in the light The final product has excited all the sponsors, who have since fully embraced the reflective look & look forward to seeing it on track at the night race event. The team have added LED light stripes under the car the give the car a truely “out there” feel & really adds to the reflective wrap install

Products used

  • Avery Dennison V-4000 LTR EA RS
  • Avery Dennison DOL 1460Z 3D High Gloss Overlamina

Project location

Continent: APAC
Region: APAC ANZ
Country: Australia